Sell your tv

Smell your tv

Think about watching an advertisement for a new breakfast sandwich and being able to smell it, or listening to a beer being poured into a glass and smelling the aroma of the hops.  You can’t tell me that won’t get you going to the store and picking some up.  Not only could you create powerful advertisements, but think about brining this to movies, it would add an extra dimension to some good movies.  For example, a movie like “Saving Privat Ryan,” it would be cool if you could actually smell the gunpowder during the opening scene when the American troops invade the beaches of Normandy.  It would immerse the viewers in a whole new way, so they could feel like they are involved in the battle.

I see this as a pretty cool tool for movie directors, but I think it’s commercial and advertising applications are much more incredible.  The cooking channel would have a great time with this because their viewers would be able to smell the dishes as they are cooking and then take a whiff of the final product and decide if it is something that they would want to cook themselves.

How would it work?  I’m imagining a cartridge full of chemicals that could make different scents with different combinations of the chemicals.  So on the camera side, when Rachel Ray pulls out the dish of cookies, a “sniffer” could take in the chemicals in the air that make up that scent and send it to the tv with information on how to copy the smell.